New Rules.. No P's?

So according to Scott in The New Rules of Marketing and PR, the four P's of marketing are outdated and the new technique I guess if to focus on the buyer rather than the product, or more so than. I understand the definite need to focus on the buyer and their wants and needs. However, as a marketing major, I must say that the four P's are still just as important to the successfully marketing and selling the product to those buyers. It's essential that you know who your target market is and who will or could be interested in your product offering, and with that you can make the important decisions that you need to about the product, place, price and promotion.
I checked out Pleo, the dinosaur robot baby, online, which was the example used at the end of chapter ten. It was a very interesting product and one where really having a defined persona profile would be useful. But even with this product, I would still say that the four P's are important once those profiles are determined and you can tailor the four P's to make the product as attractive to your potential buyers as you can. With Pleo, though they initially though it would be more for 7 to 12 year old kids, they found adults to be their main target because of the robotic, complex, technological nature. This is the reason, I think that the price tag can be the $469 that it does. I wouldn't think that most parents would run out and buy something that expensive for their kids just as a toy. The company also focused it's promotions in tech magazines and people created blogs and websites about them too. The product was very interesting, so if you haven't, I recommend that you check it out here!

Does Social Media Make Us Antisocial?

After reading a blog called Overtweeting: Are We Becoming Socially Antisocial? from Influential Marketing Blog, I felt like I should tell you all me take on the situation.

The blog starts out saying that in the past there were two different types of thoughts: the thoughts we would share with others and the thoughts that we would keep to ourselves. But now there is a third type of thought where we share online with the virtual world instead of telling someone in person.

To be quite honest, I don't like texting people, though it's a basic necessity these days for communication. I would much rather meet with someone and be talking to them face-to-face than through a phone screen. I just don't like how impersonal it can be. Plus with texting, there are so many ways that messages can get misconstrued and taken the wrong way. I think that you get a lot more out of communicating in personal than though technology.

Now don't get me wrong, I think technology is great and it can help you connect with people who aren't here that you can't just hang out with and see, I just think that technology has changed society and especially for the younger kids who grew up with all the technology. For example when people text or Facebook chat each other while in the same room instead of just engaging in a conversation. I mean technology is great and all, but that cannot be solely what you use to communicate. Another thing that gets me are those virtual online worlds like World of Warcraft and that SecondLife website. Some people get so addicted to those games and they make that their life. I can't imagine making a character on a website be how I communicate with the world. I suppose that I just need people interaction that much, but I think everyone does, which baffles me because then instead of going out and hanging out and doing things, some people can just sit in front of a computer screen all night.

Sometimes I think we all just need to take a break from social media, because it does take up so much time and just unplug and go out into the world without being so dependent on that constant connection. It's a pretty freeing feeling to not always have your phone on you. That way you can just enjoy living in the moment without all of its distractions and interruptions.