He's been most known for his roles in the TV sitcom, Two and a Half Men, and movies, Wall Street and Hot Shots (parts one and two). More recently, though, Sheen is known for violent outbursts, drug and alcohol habits, rehab visits, jail time and ridiculous tweets and rants.
Although he was recently fired from Two and a Half Men, the most popular comedy on the air, Sheen has hardly left the spotlight. He launched his official website a few days ago, which he's using to sell tickets to his upcoming shows in Detroit and Chicago and to sell t-shirts displaying his favorite "Sheenisms."
His new website is not the only form of media being used to reach his audience. He also uses the popular social media site, Twitter. Sheen's Twitter account has earned him a Guinness World Record. After joining Twitter on March 1, the 45-year-old became the "Fastest Time to Reach 1 Million Followers," Guinness announced Thursday. According to Dan Barrett, Guinness community manager, Sheen had one million followers in 25 hours and 17 minutes. Sheen’s Twitter account, @CharlieSheen, currently has over 2,700,000 followers.
I just recently made myself a Twitter account and decided to follow him too, to see what all the hype was about. I think Sheen is using all of these outlets to gain even more publicity for himself. In the aspect of PR, he is using them as a type of crisis control, though not in the usual way that companies would. Sheen basically rants and comments about how he's done nothing wrong and blames others for these happenings, where any other company would be issuing apologies and whatnot. That's just not how Charlie Sheen operates, though. Sure he has interviews on the television and vlogs on the internet, but he considers himself to be invincible. His strategy seems to be working for him right now. Guess I'll just have to continue to keep tabs on him to see just how long he can use the media like this while still "winning."