So Three olives walk into a bar... Oh wait.
Actually, the Three Olives Vodka has a new campaign based off of the old joke about three guys walking into a bar. I think the short advertisements are clever and fun, and really capture the brand's personality. So far, there are three animated clips on YouTube (for now) featuring cowboys, sugar daddies, and sportscasters. I found these videos from a post on AdRants, and though most of the comments on the post and videos were positive, there were quite a few expressing concern about the material and the fact that the ad was animated. Some of the comments were in regards to promoting an alcohol in an animation because it would appeal to children.Despite this little gripe, the Three Olives website actually won't let you on unless you enter your birthday and are over 21 years old. If you type in a date thats over 21 years ago, you can get in though. Three Olives Vodka is a premium imported vodka from the U.K. and comes in over 15 different fun and colorful flavors, including Bubble(gum), Purple, Dude, Rootbeer and Triple Shot Expresso.
From the article on AdRants, " "
The only problem that I can see with advertising such a fun brand of fruity and exotic flavors with little cartoons is that, yes, kids may be more attracted to it, but they won't be able to purchase it until they are 21 years old and I would say that the use of the videos to advertise the drink should be very successful to adults who want to go out and have fun when they drink.
Here are the links to the three animations.
What do you think about Three Olives Vodka advertising with animations?