The fashion industry is also especially effected by this trend and in many different aspects. Multiple college football teams have gone retro to honor their former teams and victories. In 2009 playing against Michigan, the Ohio State University donned uniforms based off of the 1954 OSU national championship team. Ohio State also commemorated the 25-year anniversary of the 1968 team by wearing throwbacks in 1993. Though these weren't permanent changes in the football teams apparel, changes seem to stick longer and more prominently in the fashion industry. Floral prints, long dresses, skinny jeans, leggings, and even the bell-bottomed flare jeans have made a considerable comeback.
I think with Pespi and Frito-Lay targeting their customers with these vintage ads from their yesteryear, they are going to be successful because of the nostalgic factor. Also, the fact that the design has been used before, but is still new to the younger generations in the sense that it's not like what they're used to seeing. Plus I think that seeing all the old ads and wrappers or cans that my parents and grandparents used to buy and see on a daily basis is really interesting.