Marketing Must-Haves

So here we are, not reading books like normal people from the start to the end. We're making it back to the first few chapter's of Scott's New Rules of Marketing and PR. The sentence that stuck out the most to me was, "When I arrive at a (web)site, you don't need to grab my attention; you already have it!" I think that this is such a great line and that anyone with a website should follow it. Like Scott says, customers and people browsing the web don't want to be bombarded with ads and obnoxious  headliners, they just want information, which is why they're searching the web in the first place. If you're going to have a website for your company or products, I think that it should be filled with information that would be useful for people who are searching for your company/products. These things could include:

customer reviews and testimonials
hours of operation and contact information
product offerings and pictures/descriptions
an easily accessible and clean layout
interesting facts and information to keep attention
a way for people to receive updates and news
an interactive component

links to other relevant content

So these are just a few things that would be good for a successful website to include, and though I know there are many more, I think that these are probably some of the most important. People don't want ads and one-way company propaganda shoved down their throats, they want and need relevant and helpful facts and information; that's what you should give them!