Education & Coursework

Education

Ohio Northern University – Ada, Ohio            

Graduation: May 2012

Bachelor of Science in Business Administration            

Major: Marketing            

Dean’s List: 7/9 quarters and 2/2 semesters

GPA: 3.74            

Coursework

Integrated Business Planning I            

Fall 2011

·       Applied business strategic analysis and core disciplines to a real business planning problem

·       Developed a complete strategy for Meijer to move into the urban neighborhoods of Chicago

·       Presented our strategy to faculty and Meijer’s Director of Continuous Quality Improvement

·       Created a Kepner-Tregoe Diagram regarding our decision and a Balanced Scorecard on Meijer

·       Analyzed financials from competitors and from industry averages through research databases

Retailing
Fall 2011

·       Studied aspects of retailing - consumer buyer behavior, retail market strategy, financial strategy

·       Completed a ”consulting project” on specialty retailers focusing on meeting consumer needs

·       Performed two focus groups, separating male and female to analyze their differing views

·       Analyzed results from focus groups and researched how retailers met utilitarian and hedonic needs

·       Completed situation analyses on various companies from WSJ articles and the retail process model

Social Media            
Spring 2011

·       Created a blog; posting three times per week for ten weeks covering various topics

·       Created a video PSA - recorded material and edited film on IMovie then uploaded to YouTube

·       Created a podcast of an interview with an expert in our field of interest about social media

·       Followed PR professionals and companies on Twitter and analyzed hash tag usage

Public Relations Writing            
Winter 2011

·       Designed a three-fold brochure, complete with lists, graphics and colors, for company of choice

·       Wrote a proposal and cover letter to implement an Honor Code for Ohio Northern University

·       Wrote news releases based on given information for fictional events and newspaper articles

·       Designed a double truck ad for Business Week for a fictional industrial park in Ada, Ohio

Web Design and Development            
Winter 2011

·       Used CSS and XHTML to design page layouts and formats

·       Created my own website complete with links, tables, anchors, graphics, frames and lists

·       Used Fireworks program to design images, banners, and graphics for web pages

Personal Selling            
Winter 2011

·       Collaborated with a partner to create a business and product to sell in a B2B situation

·       Used research databases to collect information on the cookie/snack industry and competitors

·       Produced a complete sales guide for “Branbow Bakery” and our featured products.