Wednesday, March 23, 2011

New Book: New Rules...

In our textbook, The New Rules of Marketing and PR by David Meerman Scott, I really liked the section in chapter four called "Understanding Blogs in the World of the Web." I found this section to be very true. I liked how it was comparing the world online to the world in reality. Basically it was describing how the site Amazon is the bookstore, eBay is like the garage sale, and blogs are just the people that you can chat with in restaurants or at the bars. They may not be completely accurate, but they have things to say. These things could be relevant to you and your life, like for finding a job or keeping up with the happenings in the industries and world. Other things being said could also be helpful tips and advice or just sharing funny stories. You can follow any blog, basically like keeping in touch with friends. It's pretty interesting that pretty much every aspect of life can be found online and are only a few clicks away.
Another thing with blogging that was talked about in the chapter was that bloggers are usually more focused on opinions or one side of a topic, rather than how a journalist writes in a more balanced form. I would say that bloggers write in a more subjective manner while journalists have more of an objective writing style. I also think that bloggers have more freedom in choosing what they're going to share with the world.

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