Some people are scared of spiders and others are scared of germs. Some people are scared of small, tight spaces, while still others are scared of the dark. Admittedly, I am one of those people who are scared of the dark sometimes, but I find that the scariest thing is change and the unknown.
With this school year coming to an end in a few weeks, it's been pretty difficult trying to find an internship for the summer and not knowing where I'll be living for the next three months. As of now, I'll be living at home with my family, which I was hoping for, and I'm still waiting to hear back from my internship possibilities, which just makes me nervous I think because I have no control right now over what's going to happen. I'm excited for school to be over and not have to worry about homework and papers, but it's going to be awful not seeing my best friends here everyday and that changes things too. All relationships change when distance is added to it, and I've had my fair share and more of dealing with that and it's really rough. But with that, I guess there's Facebook for a reason!
I'm also looking forward to next fall to be back here with everyone and living in a house with my two best friends. I'm still scared of that change though too, because a lot of different things could change in that time and I know that next year I'll be put with additional responsibilities and trying to line up a job on top of all of that too. I've only got one more year until I enter the "real world," and I don't exactly know what exactly I want to do or where I'll end up at. It's scary to think that I could be in a big city or far from my family, but there are so many positives to that too that it's weird to have to wait and see what happens. I guess that all I can do in this moment is to just put my faith in God that everything will turn out the way it is supposed to and everything will be okay. It's definitely difficult to not stress about the future and knowing what's going to happen.
"Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better."
I saw this quote and I really like it because it pretty much captured exactly what I've been feeling and thinking.
"You're right, things are gonna be different, but different doesn't always mean bad, it just means different."
This other quote that I found, though, helped me realize that change can be a good thing, and can lead to better opportunities and things that you can't even imagine. I mean, I am who I am now because of the decisions and changes that I made in the past, and I couldn't be happier and wouldn't change anything that I've done. I suppose I just need to quite stressing about life and let it happen and know that it'll all work out.
Friday, April 29, 2011
Thursday, April 28, 2011
New Rules.. No P's?
So according to Scott in The New Rules of Marketing and PR, the four P's of marketing are outdated and the new technique I guess if to focus on the buyer rather than the product, or more so than. I understand the definite need to focus on the buyer and their wants and needs. However, as a marketing major, I must say that the four P's are still just as important to the successfully marketing and selling the product to those buyers. It's essential that you know who your target market is and who will or could be interested in your product offering, and with that you can make the important decisions that you need to about the product, place, price and promotion.
I checked out Pleo, the dinosaur robot baby, online, which was the example used at the end of chapter ten. It was a very interesting product and one where really having a defined persona profile would be useful. But even with this product, I would still say that the four P's are important once those profiles are determined and you can tailor the four P's to make the product as attractive to your potential buyers as you can. With Pleo, though they initially though it would be more for 7 to 12 year old kids, they found adults to be their main target because of the robotic, complex, technological nature. This is the reason, I think that the price tag can be the $469 that it does. I wouldn't think that most parents would run out and buy something that expensive for their kids just as a toy. The company also focused it's promotions in tech magazines and people created blogs and websites about them too. The product was very interesting, so if you haven't, I recommend that you check it out here!
I checked out Pleo, the dinosaur robot baby, online, which was the example used at the end of chapter ten. It was a very interesting product and one where really having a defined persona profile would be useful. But even with this product, I would still say that the four P's are important once those profiles are determined and you can tailor the four P's to make the product as attractive to your potential buyers as you can. With Pleo, though they initially though it would be more for 7 to 12 year old kids, they found adults to be their main target because of the robotic, complex, technological nature. This is the reason, I think that the price tag can be the $469 that it does. I wouldn't think that most parents would run out and buy something that expensive for their kids just as a toy. The company also focused it's promotions in tech magazines and people created blogs and websites about them too. The product was very interesting, so if you haven't, I recommend that you check it out here!
Behind the Times.
While reading this Wall Street Journal article this afternoon for my advanced marketing class, I discovered a pretty interesting fact about one of our favorite social media sites, YouTube.
Though it wasn't a front page story or anything, actually it was in the Marketplace section (really the only section I usually flip through), the article was pretty big and even included a large colored picture. Basically the article was telling about how Youtube has been renting movies since 2010 -- something I was not aware of -- and is planning to increase their collections and add in more recent movies to be available at the same time that they come out in video stores. This new addition would be great for YouTube and make them more competitive with video stores, television shows and OnDemand programs. Also, by offering the new titles that it hopes to, it would also be competing with Netflix, which only offers older films that you can watch online for a monthly fee.
This came as a surprise to me, though, as well as the fact that YouTube was the number two search engine on the net. It's a great idea for Google to use YouTube for renting movies as well as a video sharing site and I think that it will continue YouTube's growth and influence on the Internet. The only thing that concerns me with renting a movie from YouTube is how the video will load, because here at ONU and with a less than reliable connection all the time, it can be a terrible pain trying to load a four minute video -- let alone an hour and a half worth of a video.
So if you're behind the times like me and not too familiar with all of YouTube's options and offerings, then go check out the YouTube Store, which apparently you could have rented movies from since 2010 and soon to more and more recent movies too! You can also watch some of the really old movies for free in the movies tab.
Though it wasn't a front page story or anything, actually it was in the Marketplace section (really the only section I usually flip through), the article was pretty big and even included a large colored picture. Basically the article was telling about how Youtube has been renting movies since 2010 -- something I was not aware of -- and is planning to increase their collections and add in more recent movies to be available at the same time that they come out in video stores. This new addition would be great for YouTube and make them more competitive with video stores, television shows and OnDemand programs. Also, by offering the new titles that it hopes to, it would also be competing with Netflix, which only offers older films that you can watch online for a monthly fee.
This came as a surprise to me, though, as well as the fact that YouTube was the number two search engine on the net. It's a great idea for Google to use YouTube for renting movies as well as a video sharing site and I think that it will continue YouTube's growth and influence on the Internet. The only thing that concerns me with renting a movie from YouTube is how the video will load, because here at ONU and with a less than reliable connection all the time, it can be a terrible pain trying to load a four minute video -- let alone an hour and a half worth of a video.
So if you're behind the times like me and not too familiar with all of YouTube's options and offerings, then go check out the YouTube Store, which apparently you could have rented movies from since 2010 and soon to more and more recent movies too! You can also watch some of the really old movies for free in the movies tab.
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